The Private Diamond Room
Only the most brilliant, dazzling diamonds from all over the world — each, one of a kind. Brought only to a select audience for the opportunity of a lifetime.
Which one will you make yours?
The Private Diamond Room is currently a private Facebook group. Click the link below to join the magic:
Watch your actual diamond sparkle with your own eyes
What you see is what you actually get. Our videos let you see the facets catch the light so you can choose the actual stone that catches your eye, before you buy.
Every stone is certified and laser inscribed with its unique certificate number. The certificate is displayed with the diamond, so you know the exact specifications of your exact stone.
No two are the same. When a stone is gone, it's gone.
- Loose diamonds
Diamonds are showcased one at a time — shape, cut quality, and the way each one moves when it catches the light. The certificate is shown with the diamond, so you know everything about it before you buy it.
- Finished pieces
We also feature rings, pendants and settings ready to wear that you can engrave with intention to become something of your own. Or get inspiration for your own custom creations.
- First look
Our private room sees exclusive diamonds and jewelry designs before anywhere else does. Often it never needs to go further.
The 4 Cs matter, but not without light performance
A photograph flattens a diamond's brilliance, so instead, we film them so you can see exactly the brilliance you are getting.
A diamond might sound good on paper, but unless it performs to our high standards, it isn't allowed in the Diamond Room. Our diamonds are hand selected, one by one.
Other jewelers will supply a comparable stone within a range of specifications, but good specs don't guarantee brilliant light performance (SPARKLE). There is no substitute for watching how light actually moves through a diamond's facets.
Your Doorway to Dazzling
One-of-a-kind magic behind a secret door...
And there's always something new to see.